That’s a exactly what Australian comedy show ‘The Hungry Beast’ was wondering. They have created a video called ‘The Offline Social Network’. The video basically pokes fun at the information people post on their Facebook account.
In the video comedians Nick McDougall and Nick Hayden walk around with blue books with the word ‘Face’ on it and ask people questions that Facebook asks to fill in your profile.
You have to watch the video to understand, but I can tell you this much. If somebody comes up to you and asks ‘What are you doing right now’ and after you answer it repeat it through a loudspeaker for the world to know you might feel a little embarressed. 🙂
One of the things I really liked about this campaign was the timing. They created 186 video responses in such a short time frame, that is was almost a real-time response. Another thing I think was good (and is also something where a lot of campaigns fail at) is the fact that they found the right balance. The video responses were directed to anyone that tweeted him, from famous people like Ashton Kutcher to John Doe. He even had some advice for the US president.
This made his followers even more eager to engage with him and as a result with the brand Old Spice.
I think we will be seeing more of these fast paced campaigns in the future.
With great success comes multiple parodies. That’s exactly what happened with the Old Spice campaign. After the campaign became such a success the parodies kept popping up.
One of the first parodies I saw was a failed one by Cisco. Since that one, many more have popped up. Since I keep seeing more and more of the Old Spice related videos pop-up I decide to share the two latest ones with you.
Sesame Street: Smell Like a Monster
Grover takes on the role of old Spice Guy in this funny spoof. ‘ I’m on a horse… cow…‘
Swedish viral digital specialist DRAFTFCB has created (according to their website) the most successful global viral interactive film ever. They have created a ‘ Hero’ video which has had over 14 million unique visits within 8 weeks.