Samsung has created a refrigerator that allows people to tweet! And not only that, you can also use the fridge to find recipes on Epicurious, listen to music on Pandora and check your Google Calenadar.
One of the things I really liked about this campaign was the timing. They created 186 video responses in such a short time frame, that is was almost a real-time response. Another thing I think was good (and is also something where a lot of campaigns fail at) is the fact that they found the right balance. The video responses were directed to anyone that tweeted him, from famous people like Ashton Kutcher to John Doe. He even had some advice for the US president.
This made his followers even more eager to engage with him and as a result with the brand Old Spice.
I think we will be seeing more of these fast paced campaigns in the future.
For those of you that don’t know it yet, you can follow the World Cup matches on Twitter as well. Twitter has dedicated a special page on its site to show all the tweets that include the hash tag worldcup as well as the hash tags related to the countries of the football teams.