Anyways, so it looks like Old Spicey is back!
In a short YouTube video the spicy hunk has announced that he has returned for a new campaign to, as he says ‘inform the people on this crazy blue marble that we call earth how they or their man can use Old Spice to smell as fresh as the freshest-smelling places on earth’.
In normal language, he’s going to tell us all about the latest Old Spice product.
Samsung has created a refrigerator that allows people to tweet! And not only that, you can also use the fridge to find recipes on Epicurious, listen to music on Pandora and check your Google Calenadar.
One of the things I really liked about this campaign was the timing. They created 186 video responses in such a short time frame, that is was almost a real-time response. Another thing I think was good (and is also something where a lot of campaigns fail at) is the fact that they found the right balance. The video responses were directed to anyone that tweeted him, from famous people like Ashton Kutcher to John Doe. He even had some advice for the US president.
This made his followers even more eager to engage with him and as a result with the brand Old Spice.
I think we will be seeing more of these fast paced campaigns in the future.
The new service combines SMS, chat, e-mail and Messages. You decide how you want to talk to your friends. Which ever form of communication you choose, it can all be managed from your Facebook account. You can decide from who you would like to receive information as well. If you don’t want someone to be able to sent you information you can just block them.