Old Spice Guy is back!

In case you’ve missed it, one of my favorite people of 2010 is back, Old Spice Guy! If you don’t know who I’m talking about, check out my post on him and the ‘ Smell Like a Man, Man’ campaign. Just one of the best Social Media campaigns of 2010!

Anyways, so it looks like Old Spicey is back!
In a short YouTube video the spicy hunk has announced that he has returned for a new campaign to, as he says ‘inform the people on this crazy blue marble that we call earth how they or their man can use Old Spice to smell as fresh as the freshest-smelling places on earth’.

In normal language, he’s going to tell us all about the latest Old Spice product.

Read moreOld Spice Guy is back!

4 Social Media highlights of 2010

Now that we’ve reached the end of the year I started thinking about which Social Media moments pop-up while going over the past year.

1. Old Spice Guy – great brand engagement

This for me is number one. Simply because the Old Spice Guy campaign was such a viral success and there were a lot of failed and successful spoofs!

One of the things I really liked about this campaign was the timing. They created 186 video responses in such a short time frame, that is was almost a real-time response. Another thing I think was good (and is also something where a lot of campaigns fail at) is the fact that they found the right balance. The video responses were directed to anyone that tweeted him, from famous people like Ashton Kutcher to John Doe. He even had some advice for the US president.

This made his followers even more eager to engage with him and as a result with the brand Old Spice.

I think we will be seeing more of these fast paced campaigns in the future.

Read more4 Social Media highlights of 2010

Yet another Old Spice spoof

old spice guy, spoof, sesame street, blendtec

In case you missed it, you probably haven’t been online for the last few months, but the Old Spice Guy ‘The Man Your Man Could Smell Like’ campaign is one of the most successful online viral campaigns to date.

With great success comes multiple parodies. That’s exactly what happened with the Old Spice campaign. After the campaign became such a success the parodies kept popping up.

One of the first parodies I saw was a failed one by Cisco. Since that one, many more have popped up. Since I keep seeing more and more of the Old Spice related videos pop-up I decide to share the two latest ones with you.

Sesame Street: Smell Like a Monster
Grover takes on the role of old Spice Guy in this funny spoof. ‘ I’m on a horse… cow…

Read moreYet another Old Spice spoof

Why Cisco’s Old Spice copycat campaign failed

cisco, old spice guy, copy

Cisco tried to cash in on the viral succes the Old Spice Guy campaign had lately. Instead of using a hot guy they used dorky Ted from Accounting.

According to Doug Webster of the Cisco Service Provider Marketing Team, they were so ‘so impressed with Old Spice’s social media project’ they thought it would be a great way to show the ‘awesome power ‘ of one of their routers. I like the sarcasm in the video, but still the entire campaign just didn’t do it for me.

Read moreWhy Cisco’s Old Spice copycat campaign failed

Old Spice Guy – Best social media campaign to date

old spice guy, isaiah mustafa

If you haven’t seen ‘him’ yet, I suggest you do so now. Old Spice guy was the man to see around on the internet lately. He certainly made me go tjongolongo!

The Old Spice Man is a social media marketing campaign created for Old Spice by ad agency Wieden + Kennedy and stars actor Isaiah Mustafa.

Read moreOld Spice Guy – Best social media campaign to date