No Pants! Subway Ride 2010 goes around the world and viral in one day

no pants subway ride 2010, improv everywhere

very year in January Improv Everywhere stages the No Pants! Subway Ride in New York City. This year the ninth ride took place on January 10, 2010. Next to organising it in New York City the organisation also encourages people in other cities around the world to stage their own ride on the same day. The idea is simple, get a bunch of people, or as Improv Everywhere calls them ‘undercover agents’ to ride the subway without any pants on!

Interesting Marketing Experiment by Blu Dot

Blu Dot, chair, experiment, furniture, Marketing, New York

Ever wondered who picks up furniture from the street? Furniture design company Blu Dot came up with a ‘real good’ experiment to find out. The company left 25 of its ‘Real Good’ Metal chairs around New York City last month. Hoping ofcourse that New Yorkers would pick up the chair and take it home with them.