A dramatic surprise on a quiet square

dramatic square image

I came across this video on YouTube and really liked it!
It’s a video about big red push button on a quiet square in Belgium. The sign above the button had the text “Push to add drama”.

Whenever someone pushed the button, drama was added onto the scene. What type of drama? I suggest you watch the video 🙂

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Sex sells… a house… | Sexy Aussie Real Estate Ads

What do lingerie models, guns and helicopters have in common? As strange as it may sound, they are all part of an ad for a house…

Yes, you’re reading it right, a house. Australian real estate agency NEO Property has taken a somewhat unorthodox approach to selling houses.

Real estate agents Ian Adams and Adrian Jenkins have made a mini movie for 15 Queen Anne Court in Queensland, Australia which features more close-ups of model Elle Polson than it does of the house.

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Viral campaign for ‘The Last Exorcism’ hits Chatroulette

chatroulette, exorcism

There’s a pretty girl hanging around on Chatroulette at the moment scaring people. The girl is part of a campaign to promote the latest horror movie ‘The Last Exorcism’.

viral campaign, exorcism, chatroulette

For those of you that don’t know, Chatroulette is a website that pairs random strangers from around the world together for webcam-based conversations (source: Wikipedia).

Meeting people on Chatroulette can be fun, but when you meet this girl, it might not be so much fun anymore. I’ve seen the videos and I wasn’t really scared by the girl, but I loved the flabbergasted reactions of the people she was chatting with.

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How to kill an idea

kill an idea, cartoon, illustration
Art director Scott Campbell aka Scott C has found some great ways to visualise ‘how to kill an idea’. I think it’s great how he managed to pick all different kind of subjects to represent killing an idea. My favourite is the one with Little Red Riding Hood.
How to kill an idea, little red riding hood

Old Spice Guy – Best social media campaign to date

old spice guy, isaiah mustafa

If you haven’t seen ‘him’ yet, I suggest you do so now. Old Spice guy was the man to see around on the internet lately. He certainly made me go tjongolongo!

The Old Spice Man is a social media marketing campaign created for Old Spice by ad agency Wieden + Kennedy and stars actor Isaiah Mustafa.

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What is advertising?

What is, Communications, Marketing, Marketing Communications

Advertising is more than just putting a poster on the wall. Advertising according to Wikipedia is a form of communication  intended to persuade an audience (viewers, readers or listeners) to take some action.

I agree with Wikipedia to some extend on this one, I only have a slight adjustment.

To me, the definition is:

Advertising is a form of repetitive and consistent communication intended to inform and influence an audience (viewers, readers or listeners) to take some action.

What is advertising?

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Backtacular: A fashionable way to cover your butt crack

Backtacular

BacktacularYes, your butt crack… With jeans getting lower and lower these days, more and more butt cracks are showing. A company called Kimberlily has launched a ranged of bejewelled patches which are specially designed to be worn at the rear of low-riding jeans.

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Brand illustrated: Marketing vs PR vs Branding vs…

I’m always on the look out for simple and easy explanations of marketing, branding etc. While I was reading up about Marty Neumeier,the author of ZAG, one of the books still on my ‘to read’ list, I saw that he posted a funny illustration on his blog. The illustration simplifies the relationship between the disciplines of marketing, telemarketing, public relations, advertising, graphic design and branding.

Even though the images are a bit of a joke, I can see a lot of truth in it’s simplicity.

lover

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