Imagine what it would be like to sit comfortably on a sofa whilst waiting for your train to come into the subway station. In Paris they could for a bit. From March 10-24 IKEA transformed a couple of subway stations in Paris to showrooms. The stations were filled with home furnishings such as couches, chairs and lamps.
I came across this very cool use of Facebook by IKEA. So cool, yet so simple. What IKEA did was the following.
1. Open a new store (Malmo, Sweden)
2. Create a Facebook profile page for the store manager Gordon Gustavsson.
3. Upload images from the IKEA showrooms
4. Tell everybody that the first person to tag their name to a product in the pictures wins the product!