You end up with half a logo. The Dorothy group has created a collection of paintings of iconic logos without the brand’s name in it. Or as they say on their website, strip the logos back to their basic graphic forms.
Imagine that on the day of the big match of your favourite sport you have been talked into going to a classical music concert instead. That’s exactly what happened in Italy for many football (aka soccer if you’re from the US) fans. Watching football is one of the most sacred moments guys have left with their friends, but that moment is increasingly at risk.