4 Social Media highlights of 2010

Now that we’ve reached the end of the year I started thinking about which Social Media moments pop-up while going over the past year.

1. Old Spice Guy – great brand engagement

This for me is number one. Simply because the Old Spice Guy campaign was such a viral success and there were a lot of failed and successful spoofs!

One of the things I really liked about this campaign was the timing. They created 186 video responses in such a short time frame, that is was almost a real-time response. Another thing I think was good (and is also something where a lot of campaigns fail at) is the fact that they found the right balance. The video responses were directed to anyone that tweeted him, from famous people like Ashton Kutcher to John Doe. He even had some advice for the US president.

This made his followers even more eager to engage with him and as a result with the brand Old Spice.

I think we will be seeing more of these fast paced campaigns in the future.

Read more4 Social Media highlights of 2010

Seven-year-old raises over £100,000 for Haiti

Seven-year-old raises over £100,000 for Haiti

A seven-year-old boy in the UK has raised more than £100,000 for Haiti by riding a couple of laps on his bike. The boy, Charlie Simpson, was so upset after seeing the devastation caused by the earthquake that he told his mother that he wanted to do something for the survivors. He decided to try and raise £500 for Unicef’s Haiti appeal by riding his bike 5 miles around his local park.