4 Social Media highlights of 2010

Now that we’ve reached the end of the year I started thinking about which Social Media moments pop-up while going over the past year.

1. Old Spice Guy – great brand engagement

This for me is number one. Simply because the Old Spice Guy campaign was such a viral success and there were a lot of failed and successful spoofs!

One of the things I really liked about this campaign was the timing. They created 186 video responses in such a short time frame, that is was almost a real-time response. Another thing I think was good (and is also something where a lot of campaigns fail at) is the fact that they found the right balance. The video responses were directed to anyone that tweeted him, from famous people like Ashton Kutcher to John Doe. He even had some advice for the US president.

This made his followers even more eager to engage with him and as a result with the brand Old Spice.

I think we will be seeing more of these fast paced campaigns in the future.

Read more4 Social Media highlights of 2010

Follow the World Cup on Twitter

For those of you that don’t know it yet, you can follow the World Cup matches on Twitter as well. Twitter has dedicated a special page on its site to show all the tweets that include the hash tag worldcup as well as the hash tags related to the countries of the football teams.

Twitter World Cup

Read moreFollow the World Cup on Twitter

Heineken tricks football fans into visiting a classical music concert

Heineken beer cans

Imagine that on the day of the big match of your favourite sport you have been talked into going to a classical music concert instead. That’s exactly what happened in Italy for many football (aka soccer if you’re from the US) fans. Watching football is one of the most sacred moments guys have left with their friends, but that moment is increasingly at risk.