What is Branding?

What is, Communications, Marketing, Marketing Communications

what isAccording to the American Marketing Association a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

Next to just a name, term, design and symbol I also feel that branding is an experience or a feeling that a customer gets from your brand.

A brand can be anything, a product, a company or even yourself.

To me, Branding is:

The experience or the feeling you try to give to people about your brand.

People will have formed an opinion about your product, company (etc.,etc.) that, if done correctly, corresponds with the message you try to put out.

Successful branding means that people will understand your brand and (preferably) choose it as their favourite. When branding is successful they will pick your brand from your competitors because the feeling you put out about your brand corresponds with theirs.

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What is Social Media?

What is Social Media?

To me this is an easy question to answer, but a hard one to explain.

Let’s start with the easy answer:

Social Media is word of mouth on steroids.
or, if you want to say it without a reference to drugs
Social Media is word of mouth in overdrive .

Social Media is a new way of quickly and efficiently communicating and building relationships. Social Media tools are often used to support this.

And now to explain it:
Like 2.0, Social Media has a few specific trades.

Social Media characteristics

Empowering users
Users can contribute and give their feedback to anyone about anything.Social Media - Law of Attraction

Two-way conversation
Now that the users are empowered, businesses can no longer just broadcast their information to users, they will have to engage into the conversation with them to keep them informed and engaged with their company.

Transparency
The big thing about Social Media is the fact that people are engaging with each other and with businesses. The fact that sharing of information is encouraged means that some form of transparency is also needed. Filling in many forms or creating a password just to give feedback is not done.

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What’s the deal with 2.0?

What is 2.0?

What is 2.0 and what does it mean exactly? Nowadays everywhere you look you see 2.0. Everyone puts 2.0. next to anything at the moment. It all sounds nice and trendy but does anybody really know what it is?what is 2.0, enterprise 2.0, web 2.0

I started wondering about 2.0 myself so I decided to dig in a bit deeper on the subject. What I learned is that it’s really simple.

2.0 is power to the people!

A little bit of 2.0 history

The popular use of the phrase 2.0 all started with Web 2.0 in 2004. At that time Tim O’Reilly of O’Reilly Media held a Web 2.0 conference during which the new way of using the World Wide Web was discussed. One of his main arguments at the time was that the web should be more user focused. The Web should be a platform for users.

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What is Marketing?

What is, Communications, Marketing, Marketing Communications

Seeing the words Marketing, Communications and Branding used as if they are all the same makes me go Tjongolongo, so I decided to write down my own definitions. First up: ‘What is Marketing’. You only have to Google the word marketing and you’ll quickly learn all about the 4 P’s (Product, Promotion, Price and Placement). Many (huge) books have been written on the subject explaining every little marketing bit in detail.

What is Google Wave?

google wave

Ever since I started telling people I was riding the Google Wave, they kept asking me ‘What is Google Wave’? My short explanation is: ‘it’s a real time communication and collaboration tool. Instead of writing and sending e-mails to different people you can have it all in one wave and see it updated in realtime as well! All the information in one tool!’ ‘And that’s just the tip of the iceberg’