What is Marketing?

What is, Communications, Marketing, Marketing Communications

Seeing the words Marketing, Communications and Branding used as if they are all the same makes me go Tjongolongo, so I decided to write down my own definitions. First up: ‘What is Marketing’. You only have to Google the word marketing and you’ll quickly learn all about the 4 P’s (Product, Promotion, Price and Placement). Many (huge) books have been written on the subject explaining every little marketing bit in detail.