A dramatic surprise on a quiet square

dramatic square image

I came across this video on YouTube and really liked it!
It’s a video about big red push button on a quiet square in Belgium. The sign above the button had the text “Push to add drama”.

Whenever someone pushed the button, drama was added onto the scene. What type of drama? I suggest you watch the video 🙂

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Cheap Dutch retailer goes undercover at Amsterdam International Fashion Week

zeeman fashion show

Two weeks ago Dutch retailer Zeeman stunned many fashion gurus by going undercover at Amsterdam International Fashion Week.

They created a fake brand called ‘Frank’ and put on a show at the fashion week. Before fashion week even started they already ‘teased’ everyone in the industry about this new and exciting brand. They basically did everything they could do to create rumor around the brand.

Before the show and during the show everyone was excited, so imagine the look on their faces when at the end of the show the cheap retailers yellow and blue logo ‘Zeeman’ was shown on the big screen!

zeeman amsterdam fashion week 2011

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4 Social Media highlights of 2010

Now that we’ve reached the end of the year I started thinking about which Social Media moments pop-up while going over the past year.

1. Old Spice Guy – great brand engagement

This for me is number one. Simply because the Old Spice Guy campaign was such a viral success and there were a lot of failed and successful spoofs!

One of the things I really liked about this campaign was the timing. They created 186 video responses in such a short time frame, that is was almost a real-time response. Another thing I think was good (and is also something where a lot of campaigns fail at) is the fact that they found the right balance. The video responses were directed to anyone that tweeted him, from famous people like Ashton Kutcher to John Doe. He even had some advice for the US president.

This made his followers even more eager to engage with him and as a result with the brand Old Spice.

I think we will be seeing more of these fast paced campaigns in the future.

Read more4 Social Media highlights of 2010

Disney embraces Social Media to create Disney Memories

disney parks, memories

Walt Disney Parks and Resorts started a new campaign that focuses on all the fun memories people have of their visit to Disney World or Disneyland.

Disney Parks - Let the Memories BeginWhat’s so interesting about this campaign is that Disney has used content from it’s visitors. They have used photos and videos that users submitted to use in their latest advertising campaign.

With this campaign Disney hope’s to remind people of the good times they’ve had when visiting one of the Disney theme parks.

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Update Facebook while driving

facebook while driving, onstar

Update Facebook and drive with OnStarFacebook addicts listen up! General Motors has a new feature in OnStar its in-vehicle communication service.

As of this month you can subcribe to OnStar and have your text messages and Facebook updates read to you while you are driving. You will even be able to text and update your Facebook using voice commands.

An offical advertising campaign should be starting mid September.

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Viral campaign for ‘The Last Exorcism’ hits Chatroulette

chatroulette, exorcism

There’s a pretty girl hanging around on Chatroulette at the moment scaring people. The girl is part of a campaign to promote the latest horror movie ‘The Last Exorcism’.

viral campaign, exorcism, chatroulette

For those of you that don’t know, Chatroulette is a website that pairs random strangers from around the world together for webcam-based conversations (source: Wikipedia).

Meeting people on Chatroulette can be fun, but when you meet this girl, it might not be so much fun anymore. I’ve seen the videos and I wasn’t really scared by the girl, but I loved the flabbergasted reactions of the people she was chatting with.

Read moreViral campaign for ‘The Last Exorcism’ hits Chatroulette

Old Spice Guy – Best social media campaign to date

old spice guy, isaiah mustafa

If you haven’t seen ‘him’ yet, I suggest you do so now. Old Spice guy was the man to see around on the internet lately. He certainly made me go tjongolongo!

The Old Spice Man is a social media marketing campaign created for Old Spice by ad agency Wieden + Kennedy and stars actor Isaiah Mustafa.

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What is advertising?

What is, Communications, Marketing, Marketing Communications

Advertising is more than just putting a poster on the wall. Advertising according to Wikipedia is a form of communication  intended to persuade an audience (viewers, readers or listeners) to take some action.

I agree with Wikipedia to some extend on this one, I only have a slight adjustment.

To me, the definition is:

Advertising is a form of repetitive and consistent communication intended to inform and influence an audience (viewers, readers or listeners) to take some action.

What is advertising?

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