Why Cisco’s Old Spice copycat campaign failed

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Cisco tried to cash in on the viral succes the Old Spice Guy campaign had lately. Instead of using a hot guy they used dorky Ted from Accounting.

According to Doug Webster of the Cisco Service Provider Marketing Team, they were so ‘so impressed with Old Spice’s social media project’ they thought it would be a great way to show the ‘awesome power ‘ of one of their routers. I like the sarcasm in the video, but still the entire campaign just didn’t do it for me.

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