Kellogg’s takes micro branding to the next level. According to the Kellogg’s UK press office,. Kelloggs has developed a high-tech method to stamp out imitation cereals – by branding Corn Flakes with the company logo. They are actually planning to brand its logo on individual flakes using lasers. They plan to produce some trial batches first to test the system.
Or at least that’s what Forrester, a technology and market research company, is saying. According to an article I saw on Advertising Age today Forrester will be sending out a report about this next week. In this report they basically say that it’s time to move away from brand managers and start looking at brand advocates. This because of the whole Digital Age thing we’re moving more and more towards.