What is advertising?

What is, Communications, Marketing, Marketing Communications

Advertising is more than just putting a poster on the wall. Advertising according to Wikipedia is a form of communication  intended to persuade an audience (viewers, readers or listeners) to take some action.

I agree with Wikipedia to some extend on this one, I only have a slight adjustment.

To me, the definition is:

Advertising is a form of repetitive and consistent communication intended to inform and influence an audience (viewers, readers or listeners) to take some action.

What is advertising?

Read moreWhat is advertising?

Brand illustrated: Marketing vs PR vs Branding vs…

I’m always on the look out for simple and easy explanations of marketing, branding etc. While I was reading up about Marty Neumeier,the author of ZAG, one of the books still on my ‘to read’ list, I saw that he posted a funny illustration on his blog. The illustration simplifies the relationship between the disciplines of marketing, telemarketing, public relations, advertising, graphic design and branding.

Even though the images are a bit of a joke, I can see a lot of truth in it’s simplicity.

lover

Read moreBrand illustrated: Marketing vs PR vs Branding vs…

SuitSupply ad ‘Start smoking’ too provocative?

suitsupply, suit supply, start smoking, campaign, provocative

In the Netherlands a new advertisement has been published by clothing company SuitSupply. The ad features a man in a tuxedo smoking a cigarette with underneath the text Start smoking, where it usually says ‘Smoking kills’. They have even created a Start Smoking site for the campaign.