Two weeks ago Dutch retailer Zeeman stunned many fashion gurus by going undercover at Amsterdam International Fashion Week.
They created a fake brand called ‘Frank’ and put on a show at the fashion week. Before fashion week even started they already ‘teased’ everyone in the industry about this new and exciting brand. They basically did everything they could do to create rumor around the brand.
Before the show and during the show everyone was excited, so imagine the look on their faces when at the end of the show the cheap retailers yellow and blue logo ‘Zeeman’ was shown on the big screen!
Anyways, so it looks like Old Spicey is back!
In a short YouTube video the spicy hunk has announced that he has returned for a new campaign to, as he says ‘inform the people on this crazy blue marble that we call earth how they or their man can use Old Spice to smell as fresh as the freshest-smelling places on earth’.
In normal language, he’s going to tell us all about the latest Old Spice product.
One of the things I really liked about this campaign was the timing. They created 186 video responses in such a short time frame, that is was almost a real-time response. Another thing I think was good (and is also something where a lot of campaigns fail at) is the fact that they found the right balance. The video responses were directed to anyone that tweeted him, from famous people like Ashton Kutcher to John Doe. He even had some advice for the US president.
This made his followers even more eager to engage with him and as a result with the brand Old Spice.
I think we will be seeing more of these fast paced campaigns in the future.
There’s a pretty girl hanging around on Chatroulette at the moment scaring people. The girl is part of a campaign to promote the latest horror movie ‘The Last Exorcism’.
For those of you that don’t know, Chatroulette is a website that pairs random strangers from around the world together for webcam-based conversations (source: Wikipedia).
Meeting people on Chatroulette can be fun, but when you meet this girl, it might not be so much fun anymore. I’ve seen the videos and I wasn’t really scared by the girl, but I loved the flabbergasted reactions of the people she was chatting with.
Art director Scott Campbell aka Scott C has found some great ways to visualise ‘how to kill an idea’. I think it’s great how he managed to pick all different kind of subjects to represent killing an idea. My favourite is the one with Little Red Riding Hood.
I came across these amazingly creative ads from German ad agency Scholz & Friends. The ads were created for a job seach company in Germany (jobsintown.de) to help people realise that life is too short to be stuck in a job that sucks.
I love these ads, they are visually excellent and funny, it really looks as though people are in there!