Anyways, so it looks like Old Spicey is back!
In a short YouTube video the spicy hunk has announced that he has returned for a new campaign to, as he says ‘inform the people on this crazy blue marble that we call earth how they or their man can use Old Spice to smell as fresh as the freshest-smelling places on earth’.
In normal language, he’s going to tell us all about the latest Old Spice product.
One of the things I really liked about this campaign was the timing. They created 186 video responses in such a short time frame, that is was almost a real-time response. Another thing I think was good (and is also something where a lot of campaigns fail at) is the fact that they found the right balance. The video responses were directed to anyone that tweeted him, from famous people like Ashton Kutcher to John Doe. He even had some advice for the US president.
This made his followers even more eager to engage with him and as a result with the brand Old Spice.
I think we will be seeing more of these fast paced campaigns in the future.
Art director Scott Campbell aka Scott C has found some great ways to visualise ‘how to kill an idea’. I think it’s great how he managed to pick all different kind of subjects to represent killing an idea. My favourite is the one with Little Red Riding Hood.
I came across these amazingly creative ads from German ad agency Scholz & Friends. The ads were created for a job seach company in Germany (jobsintown.de) to help people realise that life is too short to be stuck in a job that sucks.
I love these ads, they are visually excellent and funny, it really looks as though people are in there!
In the Netherlands a new advertisement has been published by clothing company SuitSupply. The ad features a man in a tuxedo smoking a cigarette with underneath the text Start smoking, where it usually says ‘Smoking kills’. They have even created a Start Smoking site for the campaign.
I came across this very funny but creepy soap commercial today and the first thing I thought was Tjongolongo! how cool is that! It’s a video about the cleaning product you use in your house and what’s inside them. The video is from peopleagainsdirty.com, they feel that everyone has the right to know what’s inside the cleaners you use and they are trying to get the Household Product Labelling Act approved.