What is Social Media?

What is Social Media?

To me this is an easy question to answer, but a hard one to explain.

Let’s start with the easy answer:

Social Media is word of mouth on steroids.
or, if you want to say it without a reference to drugs
Social Media is word of mouth in overdrive .

Social Media is a new way of quickly and efficiently communicating and building relationships. Social Media tools are often used to support this.

And now to explain it:
Like 2.0, Social Media has a few specific trades.

Social Media characteristics

Empowering users
Users can contribute and give their feedback to anyone about anything.Social Media - Law of Attraction

Two-way conversation
Now that the users are empowered, businesses can no longer just broadcast their information to users, they will have to engage into the conversation with them to keep them informed and engaged with their company.

Transparency
The big thing about Social Media is the fact that people are engaging with each other and with businesses. The fact that sharing of information is encouraged means that some form of transparency is also needed. Filling in many forms or creating a password just to give feedback is not done.

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What’s the deal with 2.0?

What is 2.0?

What is 2.0 and what does it mean exactly? Nowadays everywhere you look you see 2.0. Everyone puts 2.0. next to anything at the moment. It all sounds nice and trendy but does anybody really know what it is?what is 2.0, enterprise 2.0, web 2.0

I started wondering about 2.0 myself so I decided to dig in a bit deeper on the subject. What I learned is that it’s really simple.

2.0 is power to the people!

A little bit of 2.0 history

The popular use of the phrase 2.0 all started with Web 2.0 in 2004. At that time Tim O’Reilly of O’Reilly Media held a Web 2.0 conference during which the new way of using the World Wide Web was discussed. One of his main arguments at the time was that the web should be more user focused. The Web should be a platform for users.

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