With great success comes multiple parodies. That’s exactly what happened with the Old Spice campaign. After the campaign became such a success the parodies kept popping up.
One of the first parodies I saw was a failed one by Cisco. Since that one, many more have popped up. Since I keep seeing more and more of the Old Spice related videos pop-up I decide to share the two latest ones with you.
Sesame Street: Smell Like a Monster
Grover takes on the role of old Spice Guy in this funny spoof. ‘ I’m on a horse… cow…‘
There’s a pretty girl hanging around on Chatroulette at the moment scaring people. The girl is part of a campaign to promote the latest horror movie ‘The Last Exorcism’.
For those of you that don’t know, Chatroulette is a website that pairs random strangers from around the world together for webcam-based conversations (source: Wikipedia).
Meeting people on Chatroulette can be fun, but when you meet this girl, it might not be so much fun anymore. I’ve seen the videos and I wasn’t really scared by the girl, but I loved the flabbergasted reactions of the people she was chatting with.
Cisco tried to cash in on the viral succes the Old Spice Guy campaign had lately. Instead of using a hot guy they used dorky Ted from Accounting.
According to Doug Webster of the Cisco Service Provider Marketing Team, they were so ‘so impressed with Old Spice’s social media project’ they thought it would be a great way to show the ‘awesome power ‘ of one of their routers. I like the sarcasm in the video, but still the entire campaign just didn’t do it for me.
Imagine that on the day of the big match of your favourite sport you have been talked into going to a classical music concert instead. That’s exactly what happened in Italy for many football (aka soccer if you’re from the US) fans. Watching football is one of the most sacred moments guys have left with their friends, but that moment is increasingly at risk.
Since this is my ‘What is Marketing’ week I thought a sample of a good marketing campaign would be nice. Forbes recently ranked Cleveland as the most miserable city in America. Positively Cleveland, Cleveland’s Tourism Board, didn’t like this and got a bunch of improv people together and created a funny marketing campaign. According to Tami Brown, Positively Cleveland’s vice president of marketing, the day the article came out they started working on a video to counteract Forbes’ statement.
Swedish viral digital specialist DRAFTFCB has created (according to their website) the most successful global viral interactive film ever. They have created a ‘ Hero’ video which has had over 14 million unique visits within 8 weeks.