A dramatic surprise on a quiet square

dramatic square image

I came across this video on YouTube and really liked it!
It’s a video about big red push button on a quiet square in Belgium. The sign above the button had the text “Push to add drama”.

Whenever someone pushed the button, drama was added onto the scene. What type of drama? I suggest you watch the video 🙂

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Yet another Old Spice spoof

old spice guy, spoof, sesame street, blendtec

In case you missed it, you probably haven’t been online for the last few months, but the Old Spice Guy ‘The Man Your Man Could Smell Like’ campaign is one of the most successful online viral campaigns to date.

With great success comes multiple parodies. That’s exactly what happened with the Old Spice campaign. After the campaign became such a success the parodies kept popping up.

One of the first parodies I saw was a failed one by Cisco. Since that one, many more have popped up. Since I keep seeing more and more of the Old Spice related videos pop-up I decide to share the two latest ones with you.

Sesame Street: Smell Like a Monster
Grover takes on the role of old Spice Guy in this funny spoof. ‘ I’m on a horse… cow…

Read moreYet another Old Spice spoof

Viral Twitter Movie Trailer

viral, twitter, movie, trailer

It’s Viral Friday! Mostly because it’s Friday and I decided to write about a viral video I came across recently 🙂

A video of the “Twitter Movie Trailer” has gone viral lately. The trailer tells the story of Twitter co-founders Jack Dorsey, Ev Williams and Biz Stone.

The video is actually a parody of the upcoming Facebook movie. After the movie was announced many parodies popped up and this one is definitely one of my favorites.

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Viral campaign for ‘The Last Exorcism’ hits Chatroulette

chatroulette, exorcism

There’s a pretty girl hanging around on Chatroulette at the moment scaring people. The girl is part of a campaign to promote the latest horror movie ‘The Last Exorcism’.

viral campaign, exorcism, chatroulette

For those of you that don’t know, Chatroulette is a website that pairs random strangers from around the world together for webcam-based conversations (source: Wikipedia).

Meeting people on Chatroulette can be fun, but when you meet this girl, it might not be so much fun anymore. I’ve seen the videos and I wasn’t really scared by the girl, but I loved the flabbergasted reactions of the people she was chatting with.

Read moreViral campaign for ‘The Last Exorcism’ hits Chatroulette

Why Cisco’s Old Spice copycat campaign failed

cisco, old spice guy, copy

Cisco tried to cash in on the viral succes the Old Spice Guy campaign had lately. Instead of using a hot guy they used dorky Ted from Accounting.

According to Doug Webster of the Cisco Service Provider Marketing Team, they were so ‘so impressed with Old Spice’s social media project’ they thought it would be a great way to show the ‘awesome power ‘ of one of their routers. I like the sarcasm in the video, but still the entire campaign just didn’t do it for me.

Read moreWhy Cisco’s Old Spice copycat campaign failed

Old Spice Guy – Best social media campaign to date

old spice guy, isaiah mustafa

If you haven’t seen ‘him’ yet, I suggest you do so now. Old Spice guy was the man to see around on the internet lately. He certainly made me go tjongolongo!

The Old Spice Man is a social media marketing campaign created for Old Spice by ad agency Wieden + Kennedy and stars actor Isaiah Mustafa.

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Justin Bieber: A Social Media example

Justin Bieber

Looking for a great Social Media example? Check out Justin Bieber.
Unless you’ve been living under a rock or perhaps aren’t surrounded by tweens you will have heard of Justin Bieber.

At the age of 13 his mom put up some YouTube videos of him performing during a local singing competition. Bieber’s videos were viewed over ten million times when Usher signed him to his record label.

From thereon in it all went quite fast and Justin Bieber is currently the biggest pop star launched by YouTube.

Justin’s performance at a local talent show

Read moreJustin Bieber: A Social Media example

Heineken tricks football fans into visiting a classical music concert

Heineken beer cans

Imagine that on the day of the big match of your favourite sport you have been talked into going to a classical music concert instead. That’s exactly what happened in Italy for many football (aka soccer if you’re from the US) fans. Watching football is one of the most sacred moments guys have left with their friends, but that moment is increasingly at risk.

What to do when you’re the most miserable city in America?

most miserable city in the us

Since this is my ‘What is Marketing’ week I thought a sample of a good marketing campaign would be nice. Forbes recently ranked Cleveland as the most miserable city in America. Positively Cleveland, Cleveland’s Tourism Board, didn’t like this and got a bunch of improv people together and created a funny marketing campaign. According to Tami Brown, Positively Cleveland’s vice president of marketing, the day the article came out they started working on a video to counteract Forbes’ statement.