Imagine that on the day of the big match of your favourite sport you have been talked into going to a classical music concert instead. That’s exactly what happened in Italy for many football (aka soccer if you’re from the US) fans. Watching football is one of the most sacred moments guys have left with their friends, but that moment is increasingly at risk.
Since this is my ‘What is Marketing’ week I thought a sample of a good marketing campaign would be nice. Forbes recently ranked Cleveland as the most miserable city in America. Positively Cleveland, Cleveland’s Tourism Board, didn’t like this and got a bunch of improv people together and created a funny marketing campaign. According to Tami Brown, Positively Cleveland’s vice president of marketing, the day the article came out they started working on a video to counteract Forbes’ statement.
very year in January Improv Everywhere stages the No Pants! Subway Ride in New York City. This year the ninth ride took place on January 10, 2010. Next to organising it in New York City the organisation also encourages people in other cities around the world to stage their own ride on the same day. The idea is simple, get a bunch of people, or as Improv Everywhere calls them ‘undercover agents’ to ride the subway without any pants on!
A British hypnotist is set to cast a spell over the internet for a mass online hypnosis session. The hypnotist, Chris Hughes, will try to set a world record casting the largest mass online hypnosis session. He will try to stick his followers’ hands together and leave them unable to open their eyes. Not only people from the UK, but people all over the world have signed up to be hypnotised.