Why Cisco’s Old Spice copycat campaign failed

cisco, old spice guy, copy

Cisco tried to cash in on the viral succes the Old Spice Guy campaign had lately. Instead of using a hot guy they used dorky Ted from Accounting.

According to Doug Webster of the Cisco Service Provider Marketing Team, they were so ‘so impressed with Old Spice’s social media project’ they thought it would be a great way to show the ‘awesome power ‘ of one of their routers. I like the sarcasm in the video, but still the entire campaign just didn’t do it for me.

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Old Spice Guy – Best social media campaign to date

old spice guy, isaiah mustafa

If you haven’t seen ‘him’ yet, I suggest you do so now. Old Spice guy was the man to see around on the internet lately. He certainly made me go tjongolongo!

The Old Spice Man is a social media marketing campaign created for Old Spice by ad agency Wieden + Kennedy and stars actor Isaiah Mustafa.

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Follow the World Cup on Twitter

For those of you that don’t know it yet, you can follow the World Cup matches on Twitter as well. Twitter has dedicated a special page on its site to show all the tweets that include the hash tag worldcup as well as the hash tags related to the countries of the football teams.

Twitter World Cup

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Parade with your followers on the Twitter Followers ISParade

ISParade is a cool new way to visualise your Twitter followers. You’ll actually be walking in an animated parade with them!

All you have to to is fill in your Twitter account name and you see your own avatar pop up with a big banner and all your followers will follow you with their tweets popping up in little balloons.

Twitter ISParade

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Levi’s searching for Social Media girl on Facebook

Levi's Girl

Levi’s is on the look out for it’s first virtual spokesperson for Levi’s womenswear. They already have Levi’s Guy Gareth and they are now looking for a Levi’s Girl.

According to their Facebook page, if you’re hip, social media savvy, and passionate about life, then you can become the face and voice for Levi’s Women.

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Justin Bieber: A Social Media example

Justin Bieber

Looking for a great Social Media example? Check out Justin Bieber.
Unless you’ve been living under a rock or perhaps aren’t surrounded by tweens you will have heard of Justin Bieber.

At the age of 13 his mom put up some YouTube videos of him performing during a local singing competition. Bieber’s videos were viewed over ten million times when Usher signed him to his record label.

From thereon in it all went quite fast and Justin Bieber is currently the biggest pop star launched by YouTube.

Justin’s performance at a local talent show

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What is Social Media?

What is Social Media?

To me this is an easy question to answer, but a hard one to explain.

Let’s start with the easy answer:

Social Media is word of mouth on steroids.
or, if you want to say it without a reference to drugs
Social Media is word of mouth in overdrive .

Social Media is a new way of quickly and efficiently communicating and building relationships. Social Media tools are often used to support this.

And now to explain it:
Like 2.0, Social Media has a few specific trades.

Social Media characteristics

Empowering users
Users can contribute and give their feedback to anyone about anything.Social Media - Law of Attraction

Two-way conversation
Now that the users are empowered, businesses can no longer just broadcast their information to users, they will have to engage into the conversation with them to keep them informed and engaged with their company.

Transparency
The big thing about Social Media is the fact that people are engaging with each other and with businesses. The fact that sharing of information is encouraged means that some form of transparency is also needed. Filling in many forms or creating a password just to give feedback is not done.

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What’s the deal with 2.0?

What is 2.0?

What is 2.0 and what does it mean exactly? Nowadays everywhere you look you see 2.0. Everyone puts 2.0. next to anything at the moment. It all sounds nice and trendy but does anybody really know what it is?what is 2.0, enterprise 2.0, web 2.0

I started wondering about 2.0 myself so I decided to dig in a bit deeper on the subject. What I learned is that it’s really simple.

2.0 is power to the people!

A little bit of 2.0 history

The popular use of the phrase 2.0 all started with Web 2.0 in 2004. At that time Tim O’Reilly of O’Reilly Media held a Web 2.0 conference during which the new way of using the World Wide Web was discussed. One of his main arguments at the time was that the web should be more user focused. The Web should be a platform for users.

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Romeo and Juliet 2010: Such Tweet Sorrow

Such Tweet Sorrow, Romeon and Juliet, Twitter

As of today the Royal Shakespeare Company is retelling the story of Romeo and Juliet. According to the Guardian the entire tweeting experience will take five weeks and approximately 4,000 tweets.

The Royal Shakespeare Company (RSC) has teamed up with cross-platform production firm Mudlark to launch Such Tweet Sorrow. A drama, told in real-time based on Shakespeare’s Romeo and Juliet.

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