What is Marketing?

What is, Communications, Marketing, Marketing Communications

Seeing the words Marketing, Communications and Branding used as if they are all the same makes me go Tjongolongo, so I decided to write down my own definitions. First up: ‘What is Marketing’. You only have to Google the word marketing and you’ll quickly learn all about the 4 P’s (Product, Promotion, Price and Placement). Many (huge) books have been written on the subject explaining every little marketing bit in detail.

Gorilla coat hanger sculpture

gorilla coat hanger sculpture

Yep, I found another strangely made sculpture. This time it’s a Gorilla statue made out of hundreds of recycled coat hangers that made me go tjongolongo! The sculpture was made by artist David Mach. The Gorilla wasn’t the only sculpture made by the artist, he also created an Astronaut and a couple of other statues.

35,000 staples create one piece of art

staples art

French artist Baptiste Ddebombourg has created this amazing piece of art. He has used 35,000 actual staples to create this. Tjongolongo, I wonder how many hours it took him to do this! It looks amazing, the things people can do with staples. It’s a nice display for staples manufacturers, perhaps some nice creative marketing and communications activities can be created by using this piece of art as inspiration.

Idiot-proof airplane

idiot-proof airplane

An airline has decorated one of its planes as an idiot’s guide to aviation. It’s written on the plane where the captain is located and where the front door is etc. Not only have they labeled all things, they even included some funny remarks. They even have directions to the toilet saying ‘mile-high initiation chamber’. Tjongolongo, how funny would it be to see this plane in real life!

Weirdest and coolest ad of 2009

woman in suitcase, human trafficking

I came across this photo of a woman in a transparent suitcase. It is an ad by Amnesty International to increase awareness to stop human trafficking. They’ve taken ‘human trafficking’ quite literal and actually put a woman in a suitcase and put her on a baggage carousel at a German airport. They added stickers on the suitcase stating ‘stop human trafficking’.

Guy gets train logo tattooed for free tickets

train logo tattoo

Yep, I found a follow-up tattoo news item to the ‘guy gets glasses tattooed on his face’ story that made me go tjongolongo! Australian Grant Burton has had the logo of a train company tattooed on his back for his parents. He wanted to give his parents something special for their 40th wedding anniversary. The only problem was the fact that he is unemployed, which meant he didn’t have much cash.

Apple iPad – the tablet that made me go tjongolongo!

apple ipad

Well, it’s official, Apple has launched its latest project, the iPad. The iPad is a new tablet created by Apple, it was rumoured to be an iPhone on steroids and well, it sure looks like it is! There was no way around it today, everywhere I looked online today, I saw iPad, iPad, iPad. Even flicking through a few channels on the television I came across news about Apple’s latest piece of technology.

Chocolate shoes – what more could a girl want?!

chocolate shoes

What girl wouldn’t love a pair of chocolate stilettos! A cake maker in the UK has created a very cool collection of chocolate shoes.

The cake maker, Frances Cooley, found the shoe mould in Belgium and decide to develop her own collection by hand. As you can imagine the shoes are a hit, it’s a perfect gift for women, chocolate and a stiletto all in one! Not only does she make the shoes, she also creates chocolate handbags. tjongologo, how cool is that!