Imagine that on the day of the big match of your favourite sport you have been talked into going to a classical music concert instead. That’s exactly what happened in Italy for many football (aka soccer if you’re from the US) fans. Watching football is one of the most sacred moments guys have left with their friends, but that moment is increasingly at risk.
Imagine what it would be like to sit comfortably on a sofa whilst waiting for your train to come into the subway station. In Paris they could for a bit. From March 10-24 IKEA transformed a couple of subway stations in Paris to showrooms. The stations were filled with home furnishings such as couches, chairs and lamps.
As with all things nowadays anything remotely serious will get a parody. And the 10 Oscar 2010 nominees for Best Picture all got a parody poster made as well. They have actually done a really nice job, at first glance the posters look like the original movie posters, but when you take a closer look you’ll see that the titles and the tag lines have been edited.
British DJ Ruth Flowers is a 69 year-old grandmother that is currently spinning her tunes in Paris nightclubs. She first came across the club scene after going to her grandson’s birthday party. She said: “I went along quite late and the gentlemen at the door said, ‘I don’t think you want to go in there, Madame’. And I said, ‘Well I rather think I do’,” she said.
Whilst searching for a nice marketing example for my last article during my marketing week I got came across an article about baby names in Britain. TheBabyWebsite.com has done a survey on the most bizarre names in Britain today. Names they found included: Stan Still, Mary Christmas, Paige Turner, Chris Cross, Barry Cade, Sonny Day, Rose Bush, Pearl Button and Hazel Nutt
Since this is my ‘What is Marketing’ week I thought a sample of a good marketing campaign would be nice. Forbes recently ranked Cleveland as the most miserable city in America. Positively Cleveland, Cleveland’s Tourism Board, didn’t like this and got a bunch of improv people together and created a funny marketing campaign. According to Tami Brown, Positively Cleveland’s vice president of marketing, the day the article came out they started working on a video to counteract Forbes’ statement.