If you haven’t seen ‘him’ yet, I suggest you do so now. Old Spice guy was the man to see around on the internet lately. He certainly made me go tjongolongo!
Levi’s is on the look out for it’s first virtual spokesperson for Levi’s womenswear. They already have Levi’s Guy Gareth and they are now looking for a Levi’s Girl.
According to their Facebook page, if you’re hip, social media savvy, and passionate about life, then you can become the face and voice for Levi’s Women.
I’m always on the look out for simple and easy explanations of marketing, branding etc. While I was reading up about Marty Neumeier,the author of ZAG, one of the books still on my ‘to read’ list, I saw that he posted a funny illustration on his blog. The illustration simplifies the relationship between the disciplines of marketing, telemarketing, public relations, advertising, graphic design and branding.
Even though the images are a bit of a joke, I can see a lot of truth in it’s simplicity.
Puma, one of the world’s leading sportlifestyle companies has designed an eco-friendly ‘clever little’ bag’.
They will stop using their traditional box and start selling their trainers in these new eco-friendly bags. According to their site their new packaging and distribution system will save more than 60% of paper and water annually. They will start using the new bag next year.