Old Spice Guy – Best social media campaign to date

old spice guy, isaiah mustafa

If you haven’t seen ‘him’ yet, I suggest you do so now. Old Spice guy was the man to see around on the internet lately. He certainly made me go tjongolongo!

The Old Spice Man is a social media marketing campaign created for Old Spice by ad agency Wieden + Kennedy and stars actor Isaiah Mustafa.

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Follow the World Cup on Twitter

For those of you that don’t know it yet, you can follow the World Cup matches on Twitter as well. Twitter has dedicated a special page on its site to show all the tweets that include the hash tag worldcup as well as the hash tags related to the countries of the football teams.

Twitter World Cup

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Levi’s searching for Social Media girl on Facebook

Levi's Girl

Levi’s is on the look out for it’s first virtual spokesperson for Levi’s womenswear. They already have Levi’s Guy Gareth and they are now looking for a Levi’s Girl.

According to their Facebook page, if you’re hip, social media savvy, and passionate about life, then you can become the face and voice for Levi’s Women.

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Brand illustrated: Marketing vs PR vs Branding vs…

I’m always on the look out for simple and easy explanations of marketing, branding etc. While I was reading up about Marty Neumeier,the author of ZAG, one of the books still on my ‘to read’ list, I saw that he posted a funny illustration on his blog. The illustration simplifies the relationship between the disciplines of marketing, telemarketing, public relations, advertising, graphic design and branding.

Even though the images are a bit of a joke, I can see a lot of truth in it’s simplicity.

lover

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Puma creates ‘Clever Little Bag’ a revolutionary take on the shoebox

Puma, eco-friendly, shoebox, bag

Puma, one of the world’s leading sportlifestyle companies has designed an eco-friendly ‘clever little’ bag’.

They will stop using their traditional box and start selling their trainers in these new eco-friendly bags. According to their site their new packaging and distribution system will save more than 60% of paper and water annually. They will start using the new bag next year.

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Stickybits: How a barcode becomes a very cool online message board

Stickybits

What if walls could talk? Stickybits is an app for the iPhone and Android that lets you scan any barcode and attach a message to it. You can stick that barcode on the wall, in a book, in the toilet of your favourite club, on a bench in the park, or wherever you like.