Cheap Dutch retailer goes undercover at Amsterdam International Fashion Week

zeeman fashion show

Two weeks ago Dutch retailer Zeeman stunned many fashion gurus by going undercover at Amsterdam International Fashion Week.

They created a fake brand called ‘Frank’ and put on a show at the fashion week. Before fashion week even started they already ‘teased’ everyone in the industry about this new and exciting brand. They basically did everything they could do to create rumor around the brand.

Before the show and during the show everyone was excited, so imagine the look on their faces when at the end of the show the cheap retailers yellow and blue logo ‘Zeeman’ was shown on the big screen!

zeeman amsterdam fashion week 2011

Read moreCheap Dutch retailer goes undercover at Amsterdam International Fashion Week

A world without Google

a world without googleWhat if Google didn’t exists, what would the world look like? It’s hard to imagine, isn’t it?

Google is such a big part of our lifes now, it’s hard to picture life without it. Singlegrain has created an infographic that shows a timeline of all the features Google has released so far.

Looking at all the features they ask the question, what if there was no Google? What would life be lie, who would be the top dog?

Read moreA world without Google

Sex sells… a house… | Sexy Aussie Real Estate Ads

What do lingerie models, guns and helicopters have in common? As strange as it may sound, they are all part of an ad for a house…

Yes, you’re reading it right, a house. Australian real estate agency NEO Property has taken a somewhat unorthodox approach to selling houses.

Real estate agents Ian Adams and Adrian Jenkins have made a mini movie for 15 Queen Anne Court in Queensland, Australia which features more close-ups of model Elle Polson than it does of the house.

Read moreSex sells… a house… | Sexy Aussie Real Estate Ads

Why classical music and YouTube are a great combo

youtube symphony orchestra

youtube symphony orchestra

Last year YouTube started a new initiative called The YouTube Symphony Orchestra (YSO). The idea was that professional musicians as well as skilled hobbyists could send in an audition YouTube video. The chosen ones formed The YouTube Symphony Orchestra and performed at Carnegie Hall in New York.

Picture that, an orchestra formed entirely out of people that have auditioned on YouTube and don’t know each other at all! How could that work?

Well, it did work, in fact, it was such a huge success that this year they’re doing it again. People from all over the world have auditioned for a spot in the YSO. From a German guy playing a vuvuzela, to a Brazilian electric guitarist to the ‘standard’ violin, chello etc. players. Votes as well as an expert panel decided on the winners. The winners have been invited to a week of rehearsals and master classes at an orchestra and summit at Sydney Opera House in March, 2011, culminating in a performance conducted by Michael Tilson Thomas (Source: ibtimes.com)

According to Mashable, Ed Sanders, YouTube’s Group Marketing Manager states: ” Usually [an audition] is done behind a curtain. With our partners, we wanted to challenge that.” He continues by saying: ” If you have the skill and a webcam, you should be able to give it a crack”

Read moreWhy classical music and YouTube are a great combo

SuitSupply’s latest ‘Shameless’ campaign banned from Facebook

suitsupply, shameless, campaign

Dutch clothing company SuitSupply has launched yet another provocative campaign. This time they caused a stirr with its advertising campaign ‘Shameless’

And shameless it is indeed! The ads basically present a bunch of guys in nice suits doing all kind of shameless things to women.

SuitSupply provocative Shameless campaign

Read moreSuitSupply’s latest ‘Shameless’ campaign banned from Facebook

Disney embraces Social Media to create Disney Memories

disney parks, memories

Walt Disney Parks and Resorts started a new campaign that focuses on all the fun memories people have of their visit to Disney World or Disneyland.

Disney Parks - Let the Memories BeginWhat’s so interesting about this campaign is that Disney has used content from it’s visitors. They have used photos and videos that users submitted to use in their latest advertising campaign.

With this campaign Disney hope’s to remind people of the good times they’ve had when visiting one of the Disney theme parks.

Read moreDisney embraces Social Media to create Disney Memories

How one iPhone app boosted sales for a hot dog truck

square, iphone app, hot dog truck

Looking for a quick and easy way to accept credit card payments from a mobile phone? Check out Square, an iPhone app that does just that.Square: Accept payments everywhere

I came across an interesting video today on CNN Money. It was about a hot dog truck owner that decided to use Square, an iPhone app that enables it’s users to accept card payments anywhere.

Basically what it is is an app on your phone and a very small card reader that plugs into the headphone jack of your phone. You can than type in the amount you want to charge, swipe the card, have the person sign for it (with their finger) on the phone and that’s it. You can even take a picture of the product you’re selling as well as email a receipt to the client.

In the video the owner of the hot dog truck mentioned that people even just like to come and buy a hot dog, just to pay it through the iPhone app. She says that her sales increased by about 12% since she started using the Square app.

Check out the video below to see how the app is used at the hot dog truck.

Read moreHow one iPhone app boosted sales for a hot dog truck

Viral campaign for ‘The Last Exorcism’ hits Chatroulette

chatroulette, exorcism

There’s a pretty girl hanging around on Chatroulette at the moment scaring people. The girl is part of a campaign to promote the latest horror movie ‘The Last Exorcism’.

viral campaign, exorcism, chatroulette

For those of you that don’t know, Chatroulette is a website that pairs random strangers from around the world together for webcam-based conversations (source: Wikipedia).

Meeting people on Chatroulette can be fun, but when you meet this girl, it might not be so much fun anymore. I’ve seen the videos and I wasn’t really scared by the girl, but I loved the flabbergasted reactions of the people she was chatting with.

Read moreViral campaign for ‘The Last Exorcism’ hits Chatroulette

How to kill an idea

kill an idea, cartoon, illustration
Art director Scott Campbell aka Scott C has found some great ways to visualise ‘how to kill an idea’. I think it’s great how he managed to pick all different kind of subjects to represent killing an idea. My favourite is the one with Little Red Riding Hood.
How to kill an idea, little red riding hood

Why Cisco’s Old Spice copycat campaign failed

cisco, old spice guy, copy

Cisco tried to cash in on the viral succes the Old Spice Guy campaign had lately. Instead of using a hot guy they used dorky Ted from Accounting.

According to Doug Webster of the Cisco Service Provider Marketing Team, they were so ‘so impressed with Old Spice’s social media project’ they thought it would be a great way to show the ‘awesome power ‘ of one of their routers. I like the sarcasm in the video, but still the entire campaign just didn’t do it for me.

Read moreWhy Cisco’s Old Spice copycat campaign failed