Two weeks ago Dutch retailer Zeeman stunned many fashion gurus by going undercover at Amsterdam International Fashion Week.
They created a fake brand called ‘Frank’ and put on a show at the fashion week. Before fashion week even started they already ‘teased’ everyone in the industry about this new and exciting brand. They basically did everything they could do to create rumor around the brand.
Before the show and during the show everyone was excited, so imagine the look on their faces when at the end of the show the cheap retailers yellow and blue logo ‘Zeeman’ was shown on the big screen!
Last year YouTube started a new initiative called The YouTube Symphony Orchestra (YSO). The idea was that professional musicians as well as skilled hobbyists could send in an audition YouTube video. The chosen ones formed The YouTube Symphony Orchestra and performed at Carnegie Hall in New York.
Picture that, an orchestra formed entirely out of people that have auditioned on YouTube and don’t know each other at all! How could that work?
Well, it did work, in fact, it was such a huge success that this year they’re doing it again. People from all over the world have auditioned for a spot in the YSO. From a German guy playing a vuvuzela, to a Brazilian electric guitarist to the ‘standard’ violin, chello etc. players. Votes as well as an expert panel decided on the winners. The winners have been invited to a week of rehearsals and master classes at an orchestra and summit at Sydney Opera House in March, 2011, culminating in a performance conducted by Michael Tilson Thomas (Source: ibtimes.com)
According to Mashable, Ed Sanders, YouTube’s Group Marketing Manager states: ” Usually [an audition] is done behind a curtain. With our partners, we wanted to challenge that.” He continues by saying: ” If you have the skill and a webcam, you should be able to give it a crack”
Looking for a quick and easy way to accept credit card payments from a mobile phone? Check out Square, an iPhone app that does just that.
I came across an interesting video today on CNN Money. It was about a hot dog truck owner that decided to use Square, an iPhone app that enables it’s users to accept card payments anywhere.
Basically what it is is an app on your phone and a very small card reader that plugs into the headphone jack of your phone. You can than type in the amount you want to charge, swipe the card, have the person sign for it (with their finger) on the phone and that’s it. You can even take a picture of the product you’re selling as well as email a receipt to the client.
In the video the owner of the hot dog truck mentioned that people even just like to come and buy a hot dog, just to pay it through the iPhone app. She says that her sales increased by about 12% since she started using the Square app.
Check out the video below to see how the app is used at the hot dog truck.
There’s a pretty girl hanging around on Chatroulette at the moment scaring people. The girl is part of a campaign to promote the latest horror movie ‘The Last Exorcism’.
For those of you that don’t know, Chatroulette is a website that pairs random strangers from around the world together for webcam-based conversations (source: Wikipedia).
Meeting people on Chatroulette can be fun, but when you meet this girl, it might not be so much fun anymore. I’ve seen the videos and I wasn’t really scared by the girl, but I loved the flabbergasted reactions of the people she was chatting with.
Art director Scott Campbell aka Scott C has found some great ways to visualise ‘how to kill an idea’. I think it’s great how he managed to pick all different kind of subjects to represent killing an idea. My favourite is the one with Little Red Riding Hood.
Cisco tried to cash in on the viral succes the Old Spice Guy campaign had lately. Instead of using a hot guy they used dorky Ted from Accounting.
According to Doug Webster of the Cisco Service Provider Marketing Team, they were so ‘so impressed with Old Spice’s social media project’ they thought it would be a great way to show the ‘awesome power ‘ of one of their routers. I like the sarcasm in the video, but still the entire campaign just didn’t do it for me.