What is advertising?

What is, Communications, Marketing, Marketing Communications

Advertising is more than just putting a poster on the wall. Advertising according to Wikipedia is a form of communication  intended to persuade an audience (viewers, readers or listeners) to take some action.

I agree with Wikipedia to some extend on this one, I only have a slight adjustment.

To me, the definition is:

Advertising is a form of repetitive and consistent communication intended to inform and influence an audience (viewers, readers or listeners) to take some action.

What is advertising?

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Brand illustrated: Marketing vs PR vs Branding vs…

I’m always on the look out for simple and easy explanations of marketing, branding etc. While I was reading up about Marty Neumeier,the author of ZAG, one of the books still on my ‘to read’ list, I saw that he posted a funny illustration on his blog. The illustration simplifies the relationship between the disciplines of marketing, telemarketing, public relations, advertising, graphic design and branding.

Even though the images are a bit of a joke, I can see a lot of truth in it’s simplicity.

lover

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Puma creates ‘Clever Little Bag’ a revolutionary take on the shoebox

Puma, eco-friendly, shoebox, bag

Puma, one of the world’s leading sportlifestyle companies has designed an eco-friendly ‘clever little’ bag’.

They will stop using their traditional box and start selling their trainers in these new eco-friendly bags. According to their site their new packaging and distribution system will save more than 60% of paper and water annually. They will start using the new bag next year.

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Stickybits: How a barcode becomes a very cool online message board

Stickybits

What if walls could talk? Stickybits is an app for the iPhone and Android that lets you scan any barcode and attach a message to it. You can stick that barcode on the wall, in a book, in the toilet of your favourite club, on a bench in the park, or wherever you like.