Or at least that’s what Forrester, a technology and market research company, is saying. According to an article I saw on Advertising Age today Forrester will be sending out a report about this next week. In this report they basically say that it’s time to move away from brand managers and start looking at brand advocates. This because of the whole Digital Age thing we’re moving more and more towards.
That is exactly what Italian coffin firm Cofanifunebri did. They took a few sexy dressed girls some coffins, booked a church and held a photoshoot! Checking their site you can see that this is not something new for them, they have been doing this for a few years now. They also have t-shirts, key chains and more, most of it with a morbid kind of humor like ‘got formaldehyde?’.
Well, I don’t and am not going to, but apparently if you’re on Twitter, you can! On 30 October (Happy Halloween!) an online séance or as it’s called on Twitter, a Tweance…, will be held. According to the Sun, during this session the Twitterers can talk to deceased stars. Twitterers can nominate stars and four of them will be quizzed by psychic Jayne Wallace.
If we make taking the stairs more fun will more people choose it over the escalator? That’s a question the people at thefuntheory.com (an initiative of Volkswagen) asked themselves. They are trying to see if they can get people to change their behaviour for the better by making them have fun. The videos they made for this project are spreading quickly all over the web.