Follow the World Cup on Twitter

For those of you that don’t know it yet, you can follow the World Cup matches on Twitter as well. Twitter has dedicated a special page on its site to show all the tweets that include the hash tag worldcup as well as the hash tags related to the countries of the football teams.

Twitter World Cup

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Amazing advertisements: Ready for a new job?

I came across these amazingly creative ads from German ad agency Scholz & Friends. The ads were created for a job seach company in Germany (jobsintown.de) to help people realise that life is too short to be stuck in a job that sucks.

I love these ads, they are visually excellent and funny, it really looks as though people are in there!

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What is advertising?

What is, Communications, Marketing, Marketing Communications

Advertising is more than just putting a poster on the wall. Advertising according to Wikipedia is a form of communication  intended to persuade an audience (viewers, readers or listeners) to take some action.

I agree with Wikipedia to some extend on this one, I only have a slight adjustment.

To me, the definition is:

Advertising is a form of repetitive and consistent communication intended to inform and influence an audience (viewers, readers or listeners) to take some action.

What is advertising?

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Brand illustrated: Marketing vs PR vs Branding vs…

I’m always on the look out for simple and easy explanations of marketing, branding etc. While I was reading up about Marty Neumeier,the author of ZAG, one of the books still on my ‘to read’ list, I saw that he posted a funny illustration on his blog. The illustration simplifies the relationship between the disciplines of marketing, telemarketing, public relations, advertising, graphic design and branding.

Even though the images are a bit of a joke, I can see a lot of truth in it’s simplicity.

lover

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Puma creates ‘Clever Little Bag’ a revolutionary take on the shoebox

Puma, eco-friendly, shoebox, bag

Puma, one of the world’s leading sportlifestyle companies has designed an eco-friendly ‘clever little’ bag’.

They will stop using their traditional box and start selling their trainers in these new eco-friendly bags. According to their site their new packaging and distribution system will save more than 60% of paper and water annually. They will start using the new bag next year.

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