A dramatic surprise on a quiet square

dramatic square image

I came across this video on YouTube and really liked it!
It’s a video about big red push button on a quiet square in Belgium. The sign above the button had the text “Push to add drama”.

Whenever someone pushed the button, drama was added onto the scene. What type of drama? I suggest you watch the video 🙂

Read moreA dramatic surprise on a quiet square

Cheap Dutch retailer goes undercover at Amsterdam International Fashion Week

zeeman fashion show

Two weeks ago Dutch retailer Zeeman stunned many fashion gurus by going undercover at Amsterdam International Fashion Week.

They created a fake brand called ‘Frank’ and put on a show at the fashion week. Before fashion week even started they already ‘teased’ everyone in the industry about this new and exciting brand. They basically did everything they could do to create rumor around the brand.

Before the show and during the show everyone was excited, so imagine the look on their faces when at the end of the show the cheap retailers yellow and blue logo ‘Zeeman’ was shown on the big screen!

zeeman amsterdam fashion week 2011

Read moreCheap Dutch retailer goes undercover at Amsterdam International Fashion Week

What is Branding?

What is, Communications, Marketing, Marketing Communications

what isAccording to the American Marketing Association a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

Next to just a name, term, design and symbol I also feel that branding is an experience or a feeling that a customer gets from your brand.

A brand can be anything, a product, a company or even yourself.

To me, Branding is:

The experience or the feeling you try to give to people about your brand.

People will have formed an opinion about your product, company (etc.,etc.) that, if done correctly, corresponds with the message you try to put out.

Successful branding means that people will understand your brand and (preferably) choose it as their favourite. When branding is successful they will pick your brand from your competitors because the feeling you put out about your brand corresponds with theirs.

Read moreWhat is Branding?

SuitSupply’s latest ‘Shameless’ campaign banned from Facebook

suitsupply, shameless, campaign

Dutch clothing company SuitSupply has launched yet another provocative campaign. This time they caused a stirr with its advertising campaign ‘Shameless’

And shameless it is indeed! The ads basically present a bunch of guys in nice suits doing all kind of shameless things to women.

SuitSupply provocative Shameless campaign

Read moreSuitSupply’s latest ‘Shameless’ campaign banned from Facebook

Yet another Old Spice spoof

old spice guy, spoof, sesame street, blendtec

In case you missed it, you probably haven’t been online for the last few months, but the Old Spice Guy ‘The Man Your Man Could Smell Like’ campaign is one of the most successful online viral campaigns to date.

With great success comes multiple parodies. That’s exactly what happened with the Old Spice campaign. After the campaign became such a success the parodies kept popping up.

One of the first parodies I saw was a failed one by Cisco. Since that one, many more have popped up. Since I keep seeing more and more of the Old Spice related videos pop-up I decide to share the two latest ones with you.

Sesame Street: Smell Like a Monster
Grover takes on the role of old Spice Guy in this funny spoof. ‘ I’m on a horse… cow…

Read moreYet another Old Spice spoof

Disney embraces Social Media to create Disney Memories

disney parks, memories

Walt Disney Parks and Resorts started a new campaign that focuses on all the fun memories people have of their visit to Disney World or Disneyland.

Disney Parks - Let the Memories BeginWhat’s so interesting about this campaign is that Disney has used content from it’s visitors. They have used photos and videos that users submitted to use in their latest advertising campaign.

With this campaign Disney hope’s to remind people of the good times they’ve had when visiting one of the Disney theme parks.

Read moreDisney embraces Social Media to create Disney Memories

How to kill an idea

kill an idea, cartoon, illustration
Art director Scott Campbell aka Scott C has found some great ways to visualise ‘how to kill an idea’. I think it’s great how he managed to pick all different kind of subjects to represent killing an idea. My favourite is the one with Little Red Riding Hood.
How to kill an idea, little red riding hood

Old Spice Guy – Best social media campaign to date

old spice guy, isaiah mustafa

If you haven’t seen ‘him’ yet, I suggest you do so now. Old Spice guy was the man to see around on the internet lately. He certainly made me go tjongolongo!

The Old Spice Man is a social media marketing campaign created for Old Spice by ad agency Wieden + Kennedy and stars actor Isaiah Mustafa.

Read moreOld Spice Guy – Best social media campaign to date

What your e-mail address says about your computer skills

e-mail address, computer skills

I came across this infographic awhile ago and I just realised I never posted anything about it. The graphic is just too good not to blog about though! So here goes..

Do you judge people on how capable they are with a computer just by looking at the extension of their e-mail address? Well, Matthew Inman of the comic website The Oatmeal.com does, and made a nice infographic out of it.

I don’t think this image needs any further explanation…

e-mail address, computer skills

Read moreWhat your e-mail address says about your computer skills