draftfcb, viral hero video

Most successful viral video ever

Swedish viral digital specialist DRAFTFCB has created (according to their website) the most successful global viral interactive film ever.

They have created a ‘ Hero’ video which has had over 14 million unique visits within 8 weeks.

Tjongolongo, I personally think it’s a really cool video and can see why it has had so many visits. I think it’s an interesting way of viral marketing and am pleased to see that even though it’s in Swedish it has still become a global hit. It just goes to show that good Social Media marketing can cross any boundary as long as it’s done properly!

What is your favourite viral video?

Rachel

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